Justin Wilcox

Justin Wilcox is the founder of My Golf Essentials and the editor behind its guides and reviews. He lives in Napa, California, and has spent more than fifteen years turning marketing data into decisions, which is the habit he brings to golf: measure first, then change one thing.

A former nationally ranked swimmer with NCAA appearances, and a triathlete and marathon runner, he came to golf with an athlete's interest in how a body keeps performing as it ages. He started My Golf Essentials when he could not find coaching built for golfers whose joints have played five decades, and that reader is who every page is written for.

He edits every guide on the site and co-founded MGE Coach, the app that turns the site's methodology into a daily plan.