Eastside Golf Atlanta Store Set to Open at Phipps Plaza

The opening represents a return to the brand’s roots while expanding its physical retail presence. Founded by former Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, Eastside Golf has built its identity around combining traditional golf culture with contemporary streetwear, fashion and community engagement.

The new location will give customers an opportunity to experience the brand’s products in person while reinforcing its connection to Atlanta’s golfing community. The development also reflects the growing presence of lifestyle brands seeking to connect sports, fashion and everyday culture.

According to reporting by Women’s Wear Daily, which was republished by Yahoo Finance, the store is part of the company’s continued expansion. Its arrival at Phipps Plaza places the brand among retailers serving shoppers interested in premium apparel and lifestyle products.

Eastside Golf Atlanta Store Returns the Brand to Its Roots

Eastside Golf was founded in 2019 by Ajanaku and Cooper, who met while playing golf at Morehouse College, a historically Black college in Atlanta. Their shared experiences helped shape a brand designed to make golf more accessible and culturally relevant to a broader audience.

Rather than focusing exclusively on conventional golf clothing, the company blends performance-inspired apparel with streetwear influences. Its collections include polos, shirts, outerwear, hats and accessories intended for use both on and off the golf course.

The Eastside Golf Atlanta store will bring that approach to the company’s home market, allowing customers to explore the brand beyond its online retail platform and other distribution channels.

The company’s signature Swingman logo has become a recognizable part of its identity, reflecting its emphasis on individuality and challenging traditional perceptions of who participates in golf.

The founders have also highlighted the importance of encouraging young people and historically underrepresented communities to engage with the sport. That broader mission has helped distinguish the business from brands focused primarily on conventional golf equipment and performance apparel.

For customers interested in combining course-ready clothing with everyday style, the new store is expected to provide a dedicated retail destination in Atlanta.

Phipps Plaza Adds a Golf Lifestyle Retail Destination

Located at 3500 Peachtree Road NE in Atlanta, Phipps Plaza is a shopping destination in Buckhead known for its luxury retailers, dining options and lifestyle offerings.

The Eastside Golf Atlanta store is set to occupy space on the shopping center’s second level. The location places the brand within an established retail environment that attracts shoppers looking for fashion, accessories and premium consumer products.

The opening also provides Eastside Golf with a physical presence in a market closely connected to its history. Atlanta has a significant cultural relationship with golf, collegiate athletics and Black entrepreneurship, making the city a natural setting for the brand’s next retail development.

A physical flagship can offer advantages beyond selling products. Customers can browse collections, examine materials and designs firsthand, and experience how golf-inspired clothing translates into everyday outfits.

For shoppers building a golf wardrobe, pairing performance-oriented apparel with suitable accessories is an important part of preparing for time on the course. Resources covering golf attire rules can also help players understand traditional course dress expectations while exploring contemporary styles.

The new location’s opening is scheduled for October 30. Customers planning a visit can check the official Phipps Plaza store listing for the latest location and operating-hour information.

Eastside Golf Continues Expanding Its Retail Presence

The Eastside Golf Atlanta store opening comes as the company continues developing its presence beyond direct online sales. Its product range and collaborations have helped introduce the brand to consumers who may be interested in golf through fashion and culture rather than through traditional sporting goods retailers alone.

The company has pursued collaborations and partnerships that connect golf with wider audiences. Such initiatives complement its clothing business and support its aim of presenting golf as a sport that welcomes people from different backgrounds.

The Atlanta flagship will add another customer-facing destination to that strategy. It also gives the brand an opportunity to strengthen relationships with local shoppers and golfers in the market where its founders first developed their vision.

For consumers exploring golf apparel, the store may provide a convenient way to discover clothing that works across different settings. Accessories such as golf hats can complement a player’s wardrobe, while golf accessories and gear can help golfers prepare for their time on the course.

The company’s continued development will depend on how successfully it balances its fashion identity, golf heritage and community-focused mission as it reaches new customers.

The October 30 opening is therefore more than a new retail launch: it brings the brand back to its hometown with a dedicated space for its products and its broader vision for the sport.

As the opening date approaches, Atlanta shoppers will have a new place to explore Eastside Golf’s combination of golf apparel, streetwear and contemporary lifestyle design. The flagship’s arrival at Phipps Plaza underscores the company’s continuing effort to connect golf culture with a wider audience while maintaining its roots in the city where it began.