Reebok Partners with Golf Star Bryson DeChambeau for a Bold Return to Performance Golf

Reebok has announced an exciting long-term partnership with golf champion Bryson DeChambeau, marking its significant re-entry into the Performance Golf category. This collaboration celebrates DeChambeau’s status as a modern golf icon while aiming to inspire a new generation of golf enthusiasts.

What the Partnership Involves

Reebok will represent the entire LIV Golf team, Crusher GC, which includes top players like Paul Casey, Charles Howell III, and Anirban Lahiri, with DeChambeau leading the charge. The partnership officially kicks off in March 2025, with DeChambeau becoming the face of Reebok’s golf apparel and footwear line.

A key highlight is the launch of Nano Golf, a performance golf shoe designed for peak on-course performance. Fans will get their first look at DeChambeau wearing this innovative product during LIV-PGA’s The Showdown in Las Vegas on December 17th.

DeChambeau shared his excitement about the collaboration, saying, “I’m proud to partner with Reebok to usher in the brand’s return to Golf. With a great legacy in disrupting sports culture, I’m excited to see what we can do together to push the sport of Golf to new heights.” His vision focuses on making golf more accessible and appealing to younger audiences.”

Reebok’s Fresh Strategy

Reebok CEO Todd Krinsky highlighted the brand’s goal to revitalize its golf presence with a modern twist that connects with today’s athletes. 

“Bryson has been a positive force in bringing Golf to the forefront of sports culture, and we’re thrilled to continue the impact together,” Krinsky stated.

The partnership will prioritize digital content and interactive experiences to attract newer golfers while offering affordable, high-quality products.

Upcoming Products

Ahead of the official SS25 Performance Golf launch, fans can explore Bryson’s Picks on Reebok’s website. This curated collection includes his favorite training gear, such as the Nano X4 and FloatZig 1 shoes.

As Reebok teams up with Bryson DeChambeau, they’re setting the stage to transform the golf landscape, making the sport more dynamic and inclusive. 

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