Image Credit: Golf Business News
The PGA TOUR announced its 2025 “Best Of” award recipients, naming the WM Phoenix Open Event of the Year for the sixth time and fourth in the last five years. The award recognizes excellence in every aspect of a tournament, including fan experience, player satisfaction, charitable impact, and sponsor integration.
Held in Scottsdale since 1987, the WM Phoenix Open enhanced operations for the 2025 event under the theme “Better, Not Bigger.” Improvements included expanded walkways, redesigned entry points, and upgraded hospitality areas. Key traditions remained, such as free admission early in the week, free parking, and local dining options.
Leading in Sustainability
The WM Phoenix Open maintained its status as the world’s largest verified zero-waste sporting event. The tournament achieved 100% landfill diversion through reusable signage, solar-powered compactors, and food donations. WM’s Working For Tomorrow Fund raised $419,000 for renewable energy, water restoration, and hunger relief.
Celebrating Resilience: Spirit of the PGA TOUR Award
A new honor, the Spirit of the PGA TOUR Award, recognized TGR Live and the Century Club of San Diego for relocating The Genesis Invitational to Torrey Pines due to devastating wildfires near Riviera Country Club. Their collaboration demonstrated extraordinary commitment during a challenging moment.
Additional 2025 Award Winners
Most Fan First Event: RBC Heritage
RBC Heritage earned recognition for its exceptional fan-focused experience. With diverse ticketing, strong hospitality offerings, and its loyal “Plaid Nation,” the event created a welcoming and memorable atmosphere for all attendees.
Best Special Event: BMW Championship
The BMW Championship opened tournament week with a standout Kickoff Concert featuring the Baltimore Symphony Orchestra and the Jonas Brothers. Limited attendance created an intimate, high-impact experience that reflected the event’s prestige.
Best Charitable Impact & Integration: John Deere Classic
The John Deere Classic delivered $16.9 million to 460 charities through its Birdies for Charity program. A highlight was inviting Carter Henning, a local high school golfer who lost his leg in an accident, to play in the pro-am alongside past champions.
Best Title Sponsor Integration: THE CJ CUP Byron Nelson
THE CJ CUP Byron Nelson showcased standout cultural and culinary integration. The “House of CJ” offered Korean-inspired hospitality, while 17 Bibigo chefs prepared meals for players and staff. CJ also donated $1,000 per birdie at the 17th hole, raising $104,000 for charity.
Award Finalists
- Event of the Year: Memorial Tournament presented by Workday, John Deere Classic
- Most Fan First Event: Arnold Palmer Invitational, Travelers Championship
- Best Special Event: ONEflight Myrtle Beach Classic, Procore Championship
- Best Charitable Impact & Inclusion: Charles Schwab Challenge, THE CJ CUP Byron Nelson
- Best Title Sponsor Integration: FedEx St. Jude Championship, 3M Open
